Jessica Tutton – Facebook Ad Launch Formula

Here’s what’s included:

• 12 training modules with video tutorials to help you master Facebook Ads

• Step by step launch strategies, to help you sell your course with live launch events

• Ad copy formulas developed with help from my specialist copywriter.

• Easily editable templates for ad images and videos

• Private Facebook Community group

• 3 bonus LIVE trainings

• BONUS 1:1 60 minute coaching call

MODULE 1: YOUR LAUNCH FORMULA

In this module, we’ll piece together your unique launch plan.

We’ll use checklists and workbooks to help make your launch less stressful and more profitable.

From creating your pre-launch lead magnet, right through to writing your sales emails, I’ve got your back.

Here’s what you’ll learn:

• How to map out your launch calendar
• How to plan your pre-launch period, including creating your pre-launch lead magnet and email sequence
• How to choose your launch strategy (webinars v challenges), and all the critical elements that need to come together to host a high converting launch
• How to plan your sales strategy and create the content to sell your course with confidence

MODULE 2: FUNNEL SUCCESS

In this module, you’ll design and create landing pages that’ll have a conversion rate of 70% or more.

Because It doesn’t matter how great your Ads are, if your landing pages aren’t converting, you can’t generate leads.

Here’s what you’ll learn:

• My simple landing page design that converts at more than 70%
• How to create your landing pages and thank you pages using LeadPages
• What a thank you page is, and how it can help quickly build the know, like and trust factors

BONUS: I’LL ALSO TEACH YOU HOW TO USE YOUR THANK YOU PAGE TO SELL A SMALL OFFER THAT PAYS FOR YOUR ADS. BECAUSE TURNING YOUR NEW LEAD INTO A LOW-COST BUYER MEANS THEY’RE 10 TIMES MORE LIKELY TO PURCHASE YOUR COURSE LATER.

MODULE 3: THE FOUNDATIONS OF ADVERTISING

In this module, you’ll meet Facebook Ads.

This is a crash course for Facebook advertising newbies and I’ll teach you *only what you need to know* to map out your Facebook Ad Strategy.

Here’s what you’ll learn:

• The foundations of the advertising: campaign objectives, pixels, targeting and more
• All about split testing and how you’ll use it throughout your launch to achieve the lowest cost per lead
• How to set up your Business Manager and Ads Manager

Psst: It’s only two 30-minute sessions! Yay! And I promise I won’t bore you with anything you don’t NEED to know.

MODULE 4: DOMAIN SET-UP & VERIFICATION

In this module, you’ll learn how to set-up and verify your domain with Facebook to comply with the Apple IOS14 changes.

In this module you’ll learn:

• Creating a custom domain
• Verifying your domain in Facebook using DNS settings
• Verifying your domain using Meta-Tag Verification.

MODULE 5: PIXELS & EVENTS

In this module, you’ll learn how to create a pixel and configure your events so that you can track & optimise your campaigns.

This includes:

• Creating and installing your pixel
• How to test your pixel & tracking
• Creating custom conversions & standard events for tracking

MODULE 6: SCROLL STOPPING MEDIA

In this module, you’ll create your Ad images & videos for the newsfeed, IG stories & IG reels.

Here’s what you’ll learn:

• How to create your Facebook Ad graphics using the EASIEST tool in the world, Canva
• The best & easiest way to create videos that will instantly reduce your cost per lead.
• What you should be split testing in your images
• How to access my templates in Canva for you to edit to make your own

MODULE 7: COPY THAT CONVERTS

In this module, you’ll get the exact secrets to writing compelling copy that connects and converts your ideal clients.

Here’s what you’ll learn:

• How to get into the mind of your ideal client
• How to use your story to connect with your dream leads
• What you need to include in your Ad to make your client WANT to sign up to your email list, challenge or webinar

MODULE 8: TARGETING DREAM LEADS

In this module, you’ll set up all your target audiences in the Facebook Ads Manager.

Here’s what you’ll learn:

• Who to target, and when, throughout your list building, launching and course sales period
• How to set up your retargeting
• How to create lookalike audiences
• How to target dream leads based on their interests, demographics and behaviours

MODULE 9: CREATING HIGH CONVERTING CAMPAIGNS

In this module, you’ll implement your entire Facebook Ad strategy into a step-by-step campaign.

Here’s what you’ll learn:

• How to create campaigns, step by step
• How to split test your creative (images and copy)
• How to split test your audiences

MODULE 10: RETARGETING DURING A LAUNCH

In this module, you’ll implement your Facebook Ad retargeting campaigns.

Here’s what you’ll learn:

• Your Ad Strategy for your open cart
• Creating retargeting campaigns
• Split testing creative during your open cart

MODULE 11: TRACK & TWEAK

In this module, you’ll learn how advanced strategies to track and optimise your campaigns to generate the best possible results for your launch.

In this module you’ll learn how to:

• Track your results in Facebook Ads Manager
• Read your analytics and know what to do next
• Optimise your campaigns to achieve the lowest possible cost per lead

MODULE 12: YOUR LAUNCH DEBRIEF

In this module, you’ll learn how to analyse your entire launch to determine exactly what you need to do next to scale.

In this module you’ll learn:

• What numbers to track in your launch
• How to track your customer journey
• How to determine what needs tweaking in your Ads & Funnel

Bonus Training 1

INSTAGRAM REEL ADS THAT CONVERT

Wave goodbye to dinosaur ads that aren’t converting and say hello to high-converting Instagram reels that’ll fill your launch funnel with even more ready to buy clients.

Bonus Training 2

HOW TO GROW YOUR CHART-TOPPING PODCAST WITH ADS

Get your thought-provoking, value-packed podcast into the charts with more rate, review & subscribers than ever before, and then leverage your podcast into even more course sales.

Bonus Training 3

EVERGREEN WEBINAR ADS THAT FAST TRACK YOUR COURSE SALES

If you want to stop attracting freebie monsters onto your list, you’re going to need to switch out your PDFs and guides for an evergreen webinar that fast tracks the know,l ike, and trust factor, turning your new leads into raving fans before the cart opens

Jessica Tutton