Glen Allsopp – SEO Blueprint 3

Glen Allsopp’s SEO Blueprint 3: Navigating the Digital Shift

In the ever-evolving world of digital marketing, staying ahead of the curve is not just an advantage—it’s a necessity. Glen Allsopp’s SEO Blueprint 3 offers an unparalleled opportunity to dive deep into the latest strategies and insights that are reshaping the marketing landscape. This downloadable course is meticulously crafted to provide you with the tools and knowledge needed to thrive in today’s competitive environment.

What’s Inside the SEO Blueprint 3?

Over the past six months, extensive research and over 150 one-on-one conversations with business owners across various industries have revealed a significant shift in digital marketing and commerce. This shift, potentially the most substantial in the last 15 years, is thoroughly explored in this course. The SEO Blueprint 3 brings together the latest research, insights, and strategic thinking, along with practical training from true innovators who are successfully navigating this new landscape.

The Great Sea Change: Editor’s Cut

Understanding the forces reshaping the marketing landscape is crucial. In this comprehensive training, you’ll discover why the digital marketing playbook from the last decade is now obsolete. The course reveals the detailed fact pattern behind four massive forces:

• The “Zero Click” Reality: 65% of Google searches no longer result in website clicks.
• The “MoFu Gap”: Why Middle of Funnel is the new Top of Funnel.
• The “3rd Party Data Wars”: Why Zero-Party Data is the new Third-Party Data.
• The “Great Mobilization”: 98% of Facebook, 90% of YouTube, and 60% of all internet traffic is now mobile.

Plus, you’ll learn exactly where to shift your focus over the next 18 months to stay ahead of these changes. The course provides a set of specific tactics and strategies to combat The Great Sea Change that we’re experiencing right now.

Going Analog: Editor’s Cut

In this highly-anticipated follow-up to The Great Sea Change, this training answers the question of how to reach your customer in this new environment. Discover why “Going Analog” might be the ultimate contrarian move for the coming year. In this training, you’ll uncover:

• The LEAST Crowded Marketing Channel to Reach Your Customers Right Now…
• How to leverage the post-pandemic “return to the physical world” movement.
• The surprising data behind why ONE type of book format is surging right now, while another is in steep decline.
• Unusual strategies for building “high-touch” elements into your digital business.
• Plus, how to get attention by owning the single most valuable piece of real estate in a person’s home (what it is and how to claim it starting immediately…)

PLUS: Three Powerful “Zig When They Zag” Strategy Sessions

01 – How to Creatively Use Amazon As the Next Great Lead Source

Discover how to leverage Amazon’s natural ecosystem for lead generation—working WITH platform algorithms instead of against them. Learn a proven system for turning Amazon into an automated lead-generation machine by publishing a “short-form” lead-magnet mini-book every single quarter, creating a “snowball” effect of leads and getting Amazon to promote via email and related products.

02 – The YouTube-Commerce Revolution: Storytelling Meets Sales

Explore an unconventional approach to storytelling, using Hollywood narrative techniques that have dramatically increased engagement across both long-form and short-form content. Get an insider’s look at how to leverage the groundbreaking new YouTube-Shopify integration—an emerging opportunity that’s allowing creators to sell directly through their YouTube channel.

03 – The Compliance Advantage: Marketing Profitably in a Post-Wild-West Era

With businesses getting shut down left and right, learn how keeping your marketing compliant is your new competitive advantage. This session covers:

• The 5 most common violations that trigger FTC attention.
• Two words that define immediate compliance concerns.
• How to market compliantly while maintaining strong conversion.
• The 4 types of lawsuits you need to protect against.
• Why the regulatory environment is only getting stricter.

Downloadable Course Content

• Part I: The Great Sea Change “Editor’s Cut”
  • Why is the digital marketing playbook from the last decade now obsolete?
  • The “Zero Click” Reality
  • The “MoFu Gap”
  • The “3rd Party Data Wars”
  • The “Great Mobilization”
  • Where to shift your focus in the next 18 months
• Part II: Going Analog “Editor’s Cut”
  • The LEAST Crowded Marketing Channel
  • Leveraging the post-pandemic “return to the physical world” movement
  • The surprising data behind book formats
  • Unusual strategies for building “high-touch” elements into your digital business
  • Owning the single most valuable piece of real estate in a person’s home
• PLUS: Three Powerful “Zig When They Zag” Strategy Sessions
  • How to Creatively Use Amazon As the Next Great Lead Source
  • The YouTube-Commerce Revolution: Storytelling Meets Sales
  • The Compliance Advantage: Marketing Profitably in a Post-Wild-West Era

Access the course now and equip yourself with the knowledge and strategies needed to navigate the ever-changing digital marketing landscape successfully.