Image Crafters – The Big Commercial Photography Course

Master Commercial Photography with Image Crafters

Welcome to Image Crafters – The Big Commercial Photography Course, your comprehensive guide to mastering the art and business of commercial photography. This course is designed to equip you with the knowledge and tools needed to excel in the competitive world of commercial photography. Whether you’re a beginner or a seasoned professional, this course offers invaluable insights and practical resources to help you succeed.

What You’ll Learn

This course covers a wide range of topics essential for any commercial photographer. From pricing your services to marketing your business and landing high-paying clients, you’ll gain the skills and confidence to take your photography career to the next level.

Pricing Your Services

Learn how to price your services for profit, estimate simple shoots, bid on complex projects, and maximize your revenue. This section will guide you through the process of simplifying your pricing structure and getting help from industry professionals.

Marketing Your Business

Discover how to identify your strengths and weaknesses, target clients of all sizes, and develop a marketing plan that works for you. You’ll also learn what needs to go on your website and pick strategies that best suit your business model.

Landing High-Paying Clients

Find out how to create competitive bids for big shoots, determine expenses like a pro, and crunch numbers for significant usage fees. This section will teach you how to stand out among your competitors, maximize value for your clients, and create a dream client list.

Course Materials

The course includes a wealth of resources to support your learning journey. Here’s a detailed look at what you’ll receive:

Guides

• The Big Commercial Photography Guide: A comprehensive 440-page PDF covering all aspects of commercial photography.
• Commercial Photography for Small Businesses & Brands Guide: A 56-page PDF focused on helping small businesses and brands with their photography needs.
• The Big List of Assignment Questions: A 5-page PDF with a list of assignment questions to help you practice and improve your skills.
• Fees & Expenses Glossary of Terms: A 27-page PDF explaining the various fees and expenses associated with commercial photography.
• First-time Clients Guide: A 10-page PDF offering tips and strategies for working with first-time clients.
• Real World Work-for-Hire Pitch: An 8-page PDF with real-world examples of work-for-hire pitches.
• Example Commercial Photography Treatment: A 15-page PDF providing an example of a commercial photography treatment.
• Bid Descriptions & Details Document: A 12-page PDF detailing how to create effective bid descriptions.
• Commercial Photography Marketing Resource List: A 15-page PDF with a list of marketing resources for commercial photographers.

Documents

• 9 Real-Life Commercial Photography Bids: Examples of bids ranging from $2,400 to $98,000, including both awarded and non-awarded bids.
• Small Business Proposal + Estimate + Agreement: A 5-page PDF with a sample proposal, estimate, and agreement for a small business project.
• Adult Commercial Model Release: A model release form for adult models in both Pages and Word formats.
• Minor Commercial Model Release: A model release form for minor models in both Pages and Word formats.
• Change Order Form: A 1-page PDF form for making changes to existing orders.
• Call Sheet Template: A template for creating call sheets in Excel and Pages formats.

Downloadable Course Content

• 8 Guides
  • The Big Commercial Photography Guide (440-page PDF)
  • Commercial Photography for Small Businesses & Brands Guide (56-page PDF)
  • The Big List of Assignment Questions (5-page PDF)
  • Fees & Expenses Glossary of Terms (27-page PDF)
  • First-time Clients Guide (10-page PDF)
  • Real World Work-for-Hire Pitch (8-page PDF)
  • Example Commercial Photography Treatment (15-page PDF)
  • Bid Descriptions & Details Document (12-page PDF)
  • Commercial Photography Marketing Resource List (15-page PDF)
• 14 Documents
  • 9 Real-Life Commercial Photography Bids from $2,400-$98,000
  • Small Business Proposal + Estimate + Agreement – $5,300 (awarded)
  • Adult Commercial Model Release (Pages, Word, and PDF versions)
  • Minor Commercial Model Release (Pages, Word, and PDF versions)
  • Change Order Form (1-page PDF)
  • Call Sheet Template (Excel + Pages documents)

Access the course now and start your journey to becoming a successful commercial photographer.