This module alone will give you the skills to avoid costly email mistakes and begin making sales for your clients.

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In Module 1 you’ll:

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  Realize the full power of email marketing and what it can do for you and your clients

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  Learn a few *clutch* tips and tricks that will instantly elevate your email game

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  Master your email marketing mindset so you can finally get over that feeling of “but what if I’m annoying them?”

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When you finish this module, you’ll be able to confidently write an email from start to finish and know it’s going to get results.

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From crafting must-open subject lines all the way to the footers and sign-offs, you’ll discover writing emails is a breeze.

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In Module 2 you’ll:

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  Learn the trick to never running out of inspiration

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  Nail the simple but essential design elements in your email so your copy never falls flat

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  Master the art of subject lines — because if no one opens your emails, what’s the point of writing them?

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Next, you’ll discover how to build a diverse content strategy (it’s surprisingly easy), and get our 52 email themes so you can send an email every week of the year and never run out of ideas.

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By the end of this module, you’ll love sitting down to plan out a content strategy — because it’s super easy and you get paid amazingly well for it!

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In Module 3 you’ll:

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  Watch an example of how we plan monthly email strategies and present it to our clients

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  Learn what “nurturing” is and why it’s so important (Spoiler alert: It helps your sales hit peak performance!)

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  Receive multiple resources that make your monthly content planning a breeze

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This module takes a complex subject and breaks it down into easy-to-follow dos and don’ts that’ll have you ready to fire up email automations and start making your clients all that moolah.

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Even if you’re not tech savvy, by the end of this module you’ll realize you can easily apply these formulas to meet any client’s needs — so you’re prepared for anything and feeling confident in your skills!

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In Module 4 you’ll:

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  Dive into the custom strategy stuff that clients pay the big bucks for

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  Gain access to 10+ email sequence strategies so you can grab and go when you need them

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• Learn how to think strategically, so you can create custom strategies when your client’s needs inevitably fall outside of cookie-cutter templates and solutions

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Here’s where you get an over-the-shoulder view of how to upload, design, and schedule emails and opt-in forms, so you never feel lost in all that tech stuff.

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You’ll get our secret sauce tips and tricks to increase results, as well as alllll the mistakes to avoid along the way. (There’s a lot of them.)

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In Module 5 you’ll:

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  Watch step-by-step as we create, design, and schedule in the backend of an Email Service Provider

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  Get behind-the-scenes looks at multiple Email Service Providers so you can see how they all use the same patterns and controls

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  Gain a deeper understanding of deliverability, plus how and why to do that elusively confusing “list cleaning”

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Psst: If some of those terms went over your head, that’s totally okay. We explain everything in depth so it’s super easy to understand.

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This is the stuff you’re probably a little (or maybe more than a little) scared of.

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But yet again we’re going to give you step-by-step video instructions that’ll leave you with the confidence to boldly say “yes, I can do that” to anything a client throws your way.

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In Module 6 you’ll:

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  Learn a little-known trick to make your emails stand out in the inbox

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  Master the skill that email pros use to nail that 1:1 conversational feel in their emails

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  Discover how to use fancy customizations to insert your customer’s favorite products, pet’s name, or astrological sign (Psst: these customizations aren’t just fun. They’ve been shown to increase revenue by up to 40% )

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To wrap up your email education you’ll learn how to quickly and easily analyze your email data and create effective reports for your clients.

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Plus we’ll even teach you a few tricks on how to present that data to your clients so you can manage expectations, show off how Pro you really are, and come away with glowing testimonials.

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In Module 7 you’ll:

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  Get our favorite tool for creating beautiful, professional reports

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  Learn how to extract the data you need quickly

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  And get our top tips for presenting that data to your clients

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Client Acquisition & Project Management

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Last, but certainly not least, you’ll get what is perhaps the most valuable bit of all — ALL the combined knowledge and experience we have about building an email marketing business.

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This includes how and where to find clients, how to package and price your services, and more. By the time you wrap up this module, you’ll feel like a business badass ready to build that dream life.

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In Module 8 you’ll:

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  Discover our tried-and-true path to building the kind of client relationships that have them begging for retainers

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  Receive our top tips to avoid the dreaded almost-client ghosts

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  Get personal stories and insights into how we built our thriving email marketing businesses

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