Marco Gioardano – Analytics For SEO

Master SEO Analytics with Marco Gioardano’s Expert-Led Course

SEO isn’t just about keywords and backlinks—it’s about data. Analytics for SEO by Marco Gioardano strips away the guesswork, giving you the tools and techniques to turn raw numbers into actionable insights. Whether you’re managing a small blog or a sprawling enterprise site, this course teaches you how to harness Google Search Console (GSC), Google Analytics 4 (GA4), Python, SQL, and BigQuery to uncover opportunities, diagnose issues, and drive real growth.

Forget surface-level metrics. This program dives deep into the frameworks and workflows that top SEO professionals use daily. You’ll learn how to audit websites systematically, identify content decay, optimize internal linking, and even tackle large-scale data challenges with confidence. No fluff—just practical, hands-on training designed to make you faster, sharper, and more effective.

Why This Course Stands Out

Most SEO courses skim the surface of analytics, leaving you with more questions than answers. Analytics for SEO is different. It’s built for those who want to move beyond basic reporting and into strategic decision-making. Here’s what you’ll gain:

• Unlock the full potential of GSC and GA4. Learn how to extract, clean, and analyze data like a pro, so you can spot trends, track performance, and make data-backed recommendations.
• Python and SQL for SEO. No prior coding experience? No problem. The course includes a Python 101 primer and walks you through SQL fundamentals, so you can automate tasks, manipulate large datasets, and uncover insights that others miss.
• A complete website auditing blueprint. Follow an 8-step framework to assess site health, detect cannibalization, analyze content decay, and integrate multiple data sources for a holistic view of your SEO performance.
• Scale your workflows for big websites. Discover how to use BigQuery, Polars, and DuckDB to handle massive datasets (20GB+) without breaking a sweat. You’ll also dive into GA4’s advanced features, including Dataform for streamlined modeling.
• Boost productivity 10x. Time-saving techniques, automation scripts, and best practices to help you work smarter—not harder.

Who This Course Is For

This isn’t a beginner’s guide to SEO. It’s for marketers, analysts, and developers who already understand the basics and want to level up their analytics game. If you’re tired of relying on gut feelings and want to base your decisions on hard data, this course is for you. It’s also ideal for:

• SEO specialists looking to add technical skills to their toolkit.
• Digital marketers who want to move beyond vanity metrics and focus on what drives real results.
• Agency professionals who need to audit client sites efficiently and provide data-driven recommendations.
• Developers who want to bridge the gap between coding and SEO strategy.
• Content strategists aiming to identify high-impact opportunities and optimize existing assets.

What You’ll Learn: A Sneak Peek

The course is packed with over 30 hours of video tutorials, code notebooks, and step-by-step guides. Here’s a taste of what’s inside:

Getting Started with Analytics

Kick things off with the fundamentals. You’ll set up the essential tools, learn Python basics (including virtual environments), and get hands-on with GSC and GA4. By the end of this section, you’ll be comfortable navigating these platforms and extracting the data that matters most.

Website Auditing: The 8-Step Framework

Auditing a website can feel overwhelming, but this course breaks it down into manageable steps. You’ll learn how to:

• Extract and load data from GSC and GA4 APIs.
• Inspect, profile, and clean your data for accuracy.
• Group and aggregate data to uncover patterns.
• Analyze top pages and queries to prioritize optimizations.
• Detect content decay and traffic drops before they become major issues.
• Conduct an internal linking audit to improve crawlability and rankings.
• Identify and resolve keyword cannibalization.
• Integrate additional data sources (like backlink profiles) for deeper insights.

Handling Big Data with BigQuery and SQL

Large websites come with large datasets—and traditional tools often can’t keep up. This section teaches you how to leverage BigQuery, SQL, Polars, and DuckDB to process and analyze massive amounts of data efficiently. You’ll also explore GA4 in detail, including how to use Dataform for modeling and CTR analysis to refine your strategies.

Advanced Use Cases

Take your skills further with specialized topics like SERP analysis. Learn how to dissect search engine results pages to understand competitor strategies, identify gaps, and refine your own approach.

Why Data-Driven SEO Matters

SEO is evolving. Gone are the days when a few tweaks to meta tags could skyrocket your rankings. Today, success hinges on your ability to interpret data, adapt to algorithm changes, and make informed decisions. Analytics for SEO equips you with the skills to:

• Diagnose issues quickly. No more guessing why traffic dropped or rankings slipped. You’ll know how to dig into the data and find answers.
• Prioritize high-impact tasks. Focus on the optimizations that will move the needle, not the ones that just look good on paper.
• Prove your value. Data doesn’t lie. With the skills from this course, you’ll be able to demonstrate the ROI of your SEO efforts to clients or stakeholders.
• Stay ahead of the competition. While others are stuck in outdated tactics, you’ll be using cutting-edge tools and techniques to outperform them.

Ready to Transform Your SEO Strategy?

SEO analytics isn’t just for data scientists—it’s for anyone who wants to take their digital marketing to the next level. Analytics for SEO by Marco Gioardano gives you the knowledge, tools, and confidence to turn data into decisions and decisions into results. Whether you’re auditing a site, optimizing content, or scaling your workflows, this course provides the roadmap you need to succeed.

Access the course now and start making data-driven decisions that drive real growth.

Downloadable Course Content

• Getting Started With Analytics
  • Fundamentals
  • Rules & Support
  • What tools you need & how to install them (Data + Notebooks Included)
  • Python 101 (Check This Before You Start)
  • Virtual Environments & More
  • Google Search Console
  • Google Analytics 4
• Website Auditing
  • The 8-step Framework
  • Extracting & Loading Data From GSC & GA4 APIs
  • Data Inspection & Profiling
  • Cleaning & Understanding Your Data
  • Grouping & Aggregating Data
  • Reshaping Data
  • Analyzing & Classifying Top Pages + Queries
  • Content Decay & Traffic Analysis
  • Internal Linking Audit
  • Detecting Cannibalization
  • Integrating Other Data Sources & Classification
• Dealing with Big Websites + BigQuery/SQL
  • Tools for Big Websites
  • BigQuery & The Power of SQL (Super Big Websites)
  • Introduction to SQL & Basic Concepts
  • Advanced SQL Concepts
  • Using Polars & DuckDB for Large Datasets (20GB+)
  • GA4 In Detail
  • GA4 Dataform: Shortcut for Modelling
  • CTR Analysis
• Additional Use Cases
  • SERP Analysis