Michael Katz – How to Write for Professional Service Provider

Master Professional Service Writing with Michael Katz

Are you ready to unlock the full potential of your copywriting skills? Michael Katz’s course, How to Write for Professional Service Providers, is your gateway to a thriving career in this lucrative niche. This comprehensive program is designed to equip you with the knowledge and tools you need to succeed as a copywriter for professional service providers.

Why Choose This Course?

Professional service providers offer a unique and massive opportunity for copywriters. This course delves deep into why this niche is ideal for new and experienced copywriters alike. You’ll learn how to target the best clients, understand what to look for in a professional service firm, and position yourself as their go-to communications specialist.

Comprehensive Learning Sessions

The Professional Services Opportunity

In the first session, Michael Katz explores the vast opportunities within the professional services sector. You’ll discover dozens of reasons why professional service providers are ideal clients for copywriters. Learn how to target the best clients in your chosen niche, understand what to look for in a professional service firm, and use your inexperience to your advantage. This session sets the foundation for your success.

Positioning Yourself and Building Trust

Building your business starts with narrowing your focus and finding your niche within the professional services market. Session 2 guides you through creating an avatar of your perfect client and positioning yourself as an expert. Overcome the fear of calling yourself an expert and learn how to write an effective bio. Discover the top trait successful professional service provider writers have and avoid common mistakes made by non-expert writers.

Creating Profitable Copy Packages

Your core offering as a copywriter will be the income-generating monthly e-newsletter. Session 3 shows you how to make it clear to prospective clients why a monthly e-newsletter is essential. Learn how to price your services, avoid charging by the hour, and ensure you’re paid for the value you offer. Discover when and how to raise your fees and the power of “slightly uncomfortable” fees.

Attracting and Managing Clients

Good clients are the heart of any successful freelance writing business. Session 4 focuses on attracting and managing professional services firms as clients. Learn how to create niche-specific “perfect client” profiles, sell your services without hard selling, and spot problem clients before taking them on. Discover the best way to kick off every new client relationship and deal with slow-responding clients tactfully.

Mastering E-Newsletters

E-newsletters are a crucial writing skill that can deliver regular monthly payouts. Sessions 5, 6, and 7 are dedicated to mastering the art of creating effective e-newsletters. Learn the three parts to every e-newsletter, the six secret traits of a successful e-newsletter, and Michael’s “Two Hippos” formula for creating engaging content. Discover how to identify and leverage your client’s unique area of expertise and match the content to their business goals.

The Business Side of Your Writing Business

As a freelance writer, you’re running a real business. Session 8 ensures you come across as a polished professional. Learn why you should have your own e-newsletter, how to look like a pro in all your dealings with clients, and the two fees you can charge clients. Discover how to offer coaching and editing services and showcase your writing business in every e-newsletter you write.

Beyond E-Newsletters

E-newsletters are just one of the projects you can write for professional service providers. Session 9 explores how to boost your income with additional writing projects. Learn Michael’s “write once, publish often” technique for repurposing content and pricing extra content as a value-added bundle. Discover how to make it clear to your client that you’re open for business when it comes to all their copywriting needs.

Final Thoughts and What Really Matters for Success

The course wraps up with an inspiring video send-off where Michael drives home the five greatest secrets learned from writing for the professional services space. This final session ties everything together, ensuring you’re ready to succeed in this lucrative niche.

Downloadable Course Content

• Session 1: The Professional Services Opportunity
• Session 2: Positioning Yourself, Building Trust, Attracting Clients
• Session 3: Creating Profitable “Copy Packages” and How to Price Them
• Session 4: Attracting (and Managing) Professional Services Firms as Clients
• Session 5: Creating E-Newsletters — Part 1: Getting Started
• Session 6: Creating E-Newsletters — Part 2: Developing Content
• Session 7: Creating E-Newsletters — Part 3: Format, Delivery, Logistics
• Session 8: The “Business Side” of Your Professional Service Provider Writing Business
• Session 9: Beyond E-Newsletters — How to “Proactively” Boost Your Income with Writing Projects Your Clients Will Need
• Session 10: Final Thoughts — What Really Matters for Success

Access the course now and start your journey to becoming a successful copywriter for professional service providers.