Xanthe Appleyard, Lois Mckenzie – Uncategory

Unlock Your Unique Message: Xanthe Appleyard & Lois Mckenzie’s Uncategory Course

Are you ready to uncover your unique message, spark a cultural shift, and build a platform that truly resonates? Welcome to Uncategory, a transformative course by Xanthe Appleyard and Lois Mckenzie. This course is designed to help you define your message, amplify your impact, and build a meaningful connection with your audience.

What You’ll Gain from This Course

Uncategory is not just another course. It’s a journey of self-discovery, strategic positioning, and community building. Here’s what you can expect:

PHASE 001: The Core Truth Hosted by Lois

Your message isn’t something you invent. It’s already there, waiting to be uncovered. In this phase, we help you:

• Articulate your category-defining message
• Define the core truth your business is built on
• Craft a one-sentence manifesto that makes your work inevitable
• Identify the counterpoint that gives your message weight
• Develop strong points of view that sharpen your leadership

Most people start with “How do I explain what I do?” We start with: What do I refuse to water down?

PHASE 002: The Cultural Shift Hosted by Lois & Xanthe

Messaging without movement is just noise. In this phase, we turn your message into momentum by uncovering:

• The real reason your audience hasn’t made the leap yet
• The invisible forces keeping people stuck
• The wider cultural tension that makes your message urgent
• The “where is this conversation getting stuck?” factor and how to break it open

Your work doesn’t exist in a vacuum. This is how we make it part of a bigger shift.

PHASE 003: The Place to Land Hosted by Xanthe

You don’t need to be “everywhere.” When your message is positioned correctly, it pulls. In this phase, Xanthe teaches you how to:

• Build an audience around your message without selling your soul to the internet
• Create a movement, not just a following
• Become a leader in the conversation and create a community that joins you

A powerful message alone isn’t enough. It needs a place—and a platform—to land.

Course Structure: A 5-Week High-Impact Messaging Sprint

Uncategory is a 5-week high-impact messaging sprint designed to sharpen your message, deepen your clarity, and expand your reach—without putting you on the content treadmill or asking you to give up your life and soul to social media.

Recorded Workshops

These are deep-dive, come-to-the-table-with-your-notebook style sessions where we break down what your message actually is (and why it hasn’t been landing), how to shape the conversation around your work, and how to get seen without getting louder.

Feedback Sessions

You’ll bring your words, your rough drafts, your “is this too bold?” questions—and we’ll help you sharpen, clarify, and shape them in real time. You’ll also witness what’s working (and not working) for others—and walk away with more insight than most paid programs deliver in months.

Templates + Resources

Everything we share, from frameworks to messaging breakdowns to bonus writing prompts, is yours to keep and revisit whenever you’re ready to evolve again. Because messaging isn’t a one-time thing. It’s a process of becoming unmistakable, and having the tools to evolve over time will impact your business sustainability more than just about any other strategy you could implement.

Community Connection

For peer feedback between calls, you’ll be inside a tight, intentional container with other founders, creatives, and big thinkers who are also defining the conversation in their space. No algorithms. No noise. Just powerful people doing powerful work, and finally saying it the way it deserves to be said.

Course Details

• Size: 1.24 GB
• Delivery: Online Stream (+ Download)

Don’t miss this opportunity to transform your message and amplify your impact. Access the course now!